As more and more people took to social media to tell the world about this innovative new App - the sheer brilliance of their marketing strategy paid off. This initial discount incentivized users to become long term riders, and the rest was history. This form of go-to-marketing persists today - giving 50% discounts to new riders for their first Uber ride. In the beginning, Uber spread their App through word of mouth, hosting and sponsoring tech events, and giving participants of their events free rides with their app. San Francisco was the heart of the tech community in the US and was thus the perfect sounding board for this form of technological innovation to thrive. What was the key to their success? For one, Uber’s founders focused on attracting both drivers and riders simultaneously. In 6 months, they had 6,000 users and provided roughly 20,000 rides. By 2010, Uber officially launched in San Francisco. It all started in 2008, with the founders of Uber discussing the future of tech at a conference. And smart people are asking the right question: How do I build an app like Uber for my business needs? Humble Beginnings It took the problem of hailing a taxi and gave everyone an equitable solution while further capitalizing on the emerging market. This worldwide phenomenon is built on a simple idea, seductive in its premise - the ability to hail a car with nothing but your smartphone. When you consider the fact that the first billion rides took Uber 6 years, and the second billion was garnered in a mere 6 months, it’s not surprising to see Uber emerge as a global business leader. If that wasn’t impressive enough, in 2016 the company completed a total of 2 billion rides in one week. Operating in over 58 countries and valued roughly at US$ 66 billion, Uber has rapidly expanded to established branches in over 581 cities in over 82 countries with the United States, Brazil, China, Mexico and India being Uber’s most active countries. Tracing its origins in a market which is constantly being deregulated, Uber has emerged triumphant. Indeed, its inconceivable to think of a world without the convenience of the innovative ride sharing service.

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